Customer 2.0

So the new issue of "New Thinking" arrived in my in-box the other day. New Thinking is a great free e-newsletter from web content guru Gerry McGovern.

In this latest issue, Gerry tackles the issue of the evolution of the modern customer: Today's customer, empowered by the web, is more cynical, more informed, more jaded and less loyal than past versions. He is resistant to "marketing speak" and prefers facts over emotions. It's a thought-provoking piece on how some of the traditional marketing tactics no longer work on today's customer and how the modern world requires "New Thinking."

You can read Gerry's latest e-newsletter here or catch up on past issues, organized by topic.

From mass media to new media

This article is not new but it's new to me. The Economist gives us a bit of a history lesson and discusses the future of media.

Is the fold pure fluff?

There's a widely held belief in web design that web users don't like to scroll. The theory is that the area on your website "above the fold" - or visible without scrolling - is much more important and valuable real estate than the area below that users must scroll to see.

The great site Boxes and Arrows examines this belief and finds some surprising evidence to support the idea that the fold may not be as important as we think.

25 Websites to Watch

Who is the next Youtube? What's the next big thing?

A great new list from PC World of 25 Websites to Watch helps identify some of the up-and-comers.