Jalopy.com?

There's a classic marketing exercise where you are asked "if our company were a car, what kind of car would it be?" Is your company fast and exciting like a Porsche? Or conservative and safe like a Volvo? Is your company a Mercedes (luxurious and high-class) or a Mini Cooper (fun and friendly)?

There's no right or wrong answer. But it's a helpful exercise to gauge the "personality" of your company. Your corporate personality is your brand. And that personality should be reflected on your website. Not just with a logo or a tagline, but with the entire web experience.

The Porsche site should be fast and sporty. The Volvo site should stress luxury and safety. The Mercedes site should be well designed and connote quality. The Mini Cooper site should be fun.

If your website doesn't reflect the brand values and personality of your organization, it may be time for a tune-up.