February 29, 2008

Friday fun: Fake but funny

Even though Snopes debunks this as being completely made up, it's still a humorous read:

At a computer expo (COMDEX), Bill Gates reportedly compared the computer industry with the auto industry and stated: "If GM had kept up with the technology like the computer industry has, we would all be driving $25.00 cars that got 1,000 miles to the gallon."

In response to Bill's comments, General Motors issued a press release stating:

If GM had developed technology like Microsoft, we would all be driving cars with the following characteristics:

1. For no reason at all, your car would crash twice a day.

2. Every time they repainted the lines on the road, you would have to buy a new car.

3. Occasionally, executing a maneuver such as a left-turn would cause your car to shut down and refuse to restart, and you would have to reinstall the engine.

4. When your car died on the freeway for no reason, you would just accept this, restart and drive on.

5. Only one person at a time could use the car, unless you bought 'Car95' or 'CarNT', and then added more seats.

6. Apple would make a car powered by the sun, reliable, five times as fast, and twice as easy to drive, but would run on only five per cent of the roads.

7. Occasionally, for no reason, your car would lock you out and refuse to let you in until you simultaneously lifted the door handle, turned the key, and grabbed the radio antenna.

8. Every time GM introduced a new model, car buyers would have to learn how to drive all over again because none of the controls would operate in the same manner as the old car.

9. You would press the 'start' button to shut off the engine.

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October 31, 2007

Apple: Cool to the core

Aaron Russell nicely summarizes the story of 18 year old British student Nick Haley whose home-made video tribute to the iPod Touch became a national television commercial.

As the amount and quality of user-generated content grows, companies need to find effective ways like this to make use of the content and empower and embrace their devoted users.

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