The 3 types of content
I read a lot online - articles, stories, summaries, blog posts, comments, etc. I think there are only three main types of content:
Worthless - Unreadable. Too wordy. Uninteresting. You think: "I'm too busy for this. What's next? Click."
Useful - Interesting. Informative. Edifying. Worthwhile. Applicable. You think: "I'm glad I read that."
Remarkable - Fascinating. Funny. Thoughtful. Engaging. You think: "This is great. I need to comment on it or share that with someone."
The trick is we're all different. What may be interesting to one person could be incredibly boring to another. What one person may find remarkable and forward to you, you may think is silly and unworthy of your attention. (Ever have those friends that forward you every silly joke they read?)
With so much content available to us every day, we all basically have constructed our own mental spam filters as a method of determining what's important and what's worthy of our time and attention. We bookmark sites we find valuable. We subscribe to feeds of blogs we like to read. We know not to waste time reading that email joke from that certain friend.
Knowing your audience and creating content that "gets around their spam filter" and provides them something useful or remarkable is the key.