What are you selling?

Here's a nice post from Jonathon that challenges you to look beneath the surface. What fears, insecurities, aspirations, and desires are marketers playing on when they promote their products?

For instance, WalMart has recently changed their marketing campaign to focus on saving you money and how that can help you live a better life. Their not selling their products in the ads, they're selling thrift.

A few others to add to Jonathon's list:

- Bud Light doesn't sell the taste of their beer, they sell humor and good times.
- Cadillac doesn't sell cars, they sell style and acceptance.
- Volvo doesn't sell cars, they sell safety.
- Microsoft doesn't sell software, they sell productivity.
- Visa doesn't sell debt, they sell paying convenience.
- Home Depot doesn't sell their tools, they sell DIY confidence and assistance.
- L'Oreal doesn't sell cosmetics, they sell beauty.
- Pfizer doesn't sell drugs, they sell well-being.