Logo-palooza

I love well-designed logos. Some of my favorites are not only clean and clear but also clever. There's an "Aha!" moment hidden in the design. Like a Gestalt effect, your mind fills in a gap or makes a connection and suddenly 1 + 1 = 3.

Here are a few of my favorites:

	NBC's famous peacock. Love the white space and the use of color.
	The Amazon logo says two things: We have everything from "A to Z" and the smiley face portrays shopping as fun.
	The Big Ten conference is actually 11 teams now. Notice how they worked in an 11 in the negative space.
	I've always liked this vintage logo from the Milwaukee Brewers. The glove is made from the letters M and B.
	The rail transport company CSX recently added the brackets and dots which paint the familiar picture of CSX rail cars.
	A beautifully designed logo for New York's effort to land the 2012 Olympic Games.
	Nice use of lettering by the Arizona Diamondbacks to form a snake's head.
	Another clever use of white space by F1 Racing.
	This may be the most famous use of white space in a company logo. Once you see the arrow, you'll always see it.
	Notice how the U's and N's in the word Sun are used to create the S.