Marketing thoughts: Quoth the mavens

"The mass market has split into ever-multiplying, ever-changing sets of micromarkets that demand a continually expanding range of options." --Alvin Toffler

"The product is our most important marketing tool." --Phil Knight, Nike

"I notice increasing reluctance on the part of marketing executives to use judgment; they are coming to rely too much on research, and they use it as a drunkard uses a lamp post for support, rather than for illumination." --David Ogilvy

"Almost no one goes home eagerly anticipating junk mail in their mailbox. Almost no one read People magazine for the ads. Almost no one looks forward to a three-minute commercial interruption on must see TV. Advertising is not why we pay attention. Yet marketers must make us pay attention for the ads to work. If they don't interrupt our train of thought by planting some sort of seed in our conscious or subconscious, the ads fail. Wasted money. If an ad falls in the forest and no one notices, there is no ad." -- Seth Godin