So the new issue of "New Thinking" arrived in my in-box the other day. New Thinking is a great free e-newsletter from web content guru Gerry McGovern.
In this latest issue, Gerry tackles the issue of the evolution of the modern customer: Today's customer, empowered by the web, is more cynical, more informed, more jaded and less loyal than past versions. He is resistant to "marketing speak" and prefers facts over emotions. It's a thought-provoking piece on how some of the traditional marketing tactics no longer work on today's customer and how the modern world requires "New Thinking."
You can read Gerry's latest e-newsletter here or catch up on past issues, organized by topic.