IdeaStorm

Move over "Contact Us" page. Dell has launched a website called IdeaStorm where anyone can post questions, comments or suggestions about Dell's products. Those ideas can then be viewed and ranked by the community-at-large bringing the best ideas to the surface. It's a ingenious way to engage and empower their customer base and provide a feedback mechanism. And it works too. Recently comments and suggestions led Dell to deliver a new option of an open source operating system on Dell computers.

IdeaStorm is a great example of a company using technology to better connect with its customers (and potential customers).