The reviews are in

The statistics seem to build a pretty compelling case. Online businesses allowing customer reviews of their products reported increased sales, increased customer loyalty and increased site traffic. Plus 8 out of 10 US shoppers put more trust in brands that offer customer reviews.

I notice this in my own behavior too. From cars to books to electronics, I often seek out customer reviews before making a purchase.

It may seem a little scary at first, but making it easy for your customers to review your products, right on your site, is something that can benefit both you and your customers.