August 8, 2007

A parking lot issue

Have you ever been out shopping and seen a parking spot for the "Employee of the Month?" It's often right up front and I guess it's supposed to recognize and reward that employee. While it's nice for that one person, what about the store's customers? I guess they can just walk further and fend for themselves.

Some companies' websites reflect this same attitude. Often these websites are more a reflection of internal structure and politics than a service-oriented site focused on the customer.

Of course you want to reward and recognize good employees. But remember, most of your customers don't really care about you - they care about what you can do for them. And without your customers, you wouldn't have any employees.

As a side note, I always liked the special parking they have at Babies R Us stores. They have a dozen or so spots right up front for expectant mothers and new parents. It's a smart strategy that caters to their best customers and makes them feel welcome even before they've set foot in the door.

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