Is the fold pure fluff?

There's a widely held belief in web design that web users don't like to scroll. The theory is that the area on your website "above the fold" - or visible without scrolling - is much more important and valuable real estate than the area below that users must scroll to see.

The great site Boxes and Arrows examines this belief and finds some surprising evidence to support the idea that the fold may not be as important as we think.