June 6, 2007

Logo-gate

Much has been written in the past few days on the logo for the 2012 London Olympics. People have called it horrible, ugly, a waste of money, etc.

Seth Godin chimes in today with his thoughts on logos. In short: a logo is just a empty visual. It gets filled in with meaning by the product or company.

I agree. But that's still a pretty ugly logo.

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