The Implicit Web is Watching You

We've all seen links like "Most Popular Articles" or "Most Emailed" on a website. Or e-commerce recommendations like "You might also like this" at a place like Amazon or LL Bean.

The concept is simple: sites are becoming "smarter" and more able to present information in a personalized way. This personalization used to be done based on explicit information the user had provided - an age, a sex, a zip code, a profession. But now, more implicit, behavioral factors are feeding this revolution.

I highly recommend this article on The Implicit Web.