Friday fun: Name that chip
Frito-Lay is involving its customers in a new contest to name a flavor of its popular Doritos chips. After giving the chips a name, which prints right on the bag as you watch, you even have the chance to write and produce a commercial for it.
As marketers look for new and innovative ways to gain our attention, this kind of "participatory advertising" is becoming more and more common.
Labels: advertising, Doritos, Friday fun, marketing
posted by Alan Evans at
9:00 AM
1 Comments:
Yes! I tried these just yesterday. The ones I had tasted just like a burger, bun, mustard, relish, ketchup and the smokey grill flavor. Or maybe it was a hotdog? Well any way it sent my mind directly to the back yard bbq and family get togethers. It was so cool. And I have been to the Caveman's pad as well, he is kind of rude but his digs are awesome. They are coming to prime time tv this fall.
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