May 31, 2007

Station wagon words

In the 1970s it was THE family car. It was versatile and roomy and functional. But these days no one wants a station wagon. Even cars that look like station wagons don't call themselves station wagons.

Why? It's an outdated term - associated with wood paneling, loud clothes and other remnants of a bygone era.

The words we use can have strong connotations. Here are some words I recommend you don't use on your website (or anywhere else for that matter). They have fallen out of favor and connote "web 1.0" instead of current times and technology.

  • "Listserv" - Even if you have one - call it something else.
  • "Cyber" anything - very 1995.
  • "Information Superhighway" - Avoid the cliche and refer to it as "the web" or "the Internet."
  • "Chat room" - Most chat rooms are not "chat" but are actually message boards or forums.
  • "Virtual" anything - Maybe the worst of all to still see. Shudder.

In contrast to those five, here's a post claiming that these are the Five Most Important Words You Can Have on Your Website.


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2 Comments:

Anonymous Anonymous said...

So how do you feel about "Cyber Centers?"

Frankly, the term leaves me cold.

May 31, 2007 11:48 AM  
Blogger Alan Evans said...

Hi Wick. :-)

May 31, 2007 12:22 PM  

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