Station wagon words
In the 1970s it was THE family car. It was versatile and roomy and functional. But these days no one wants a station wagon. Even cars that look like station wagons don't call themselves station wagons.
Why? It's an outdated term - associated with wood paneling, loud clothes and other remnants of a bygone era.
The words we use can have strong connotations. Here are some words I recommend you don't use on your website (or anywhere else for that matter). They have fallen out of favor and connote "web 1.0" instead of current times and technology.
- "Listserv" - Even if you have one - call it something else.
- "Cyber" anything - very 1995.
- "Information Superhighway" - Avoid the cliche and refer to it as "the web" or "the Internet."
- "Chat room" - Most chat rooms are not "chat" but are actually message boards or forums.
- "Virtual" anything - Maybe the worst of all to still see. Shudder.
In contrast to those five, here's a post claiming that these are the Five Most Important Words You Can Have on Your Website.
Labels: content, family truckster, web strategy


2 Comments:
So how do you feel about "Cyber Centers?"
Frankly, the term leaves me cold.
Hi Wick. :-)
Post a Comment
<< Home