Why people say no to your idea

Seth Godin intimates that there are two reasons people say no to your idea: 1) It's been done before. 2) It's never been done before.

I think there are many more reasons that people say no.

• They are scared of change.
• They don't understand your idea.
• They want to repackage your idea as their own.
• They don't like you.
• Or maybe it's a bad idea.

Ultimately it's your idea and you need to take ownership of it. If the naysayers are in the way, figure out a way to move them.