Get your site to the doctor, stat!

My wife recently reminded me that I should go to the doctor for a checkup. I know she's right- it's been a couple of years. But it goes against my nature a bit to go see a doctor when everything is fine. The preventative, proactive doctor visit is not something I'm accustomed to. In my family, you went to the doctor if your arm was falling off - not if you felt fine.

Still, I know she's right. There could be any number of things wrong with me that an expert is going to find.

Similar to my attitude, you may think you know your website like the back of your hand. "If something were wrong, I'd know it" you say. You'd hear about it from your customers. You'd notice the problem.

But maybe not. How many customers find something wrong or (heaven forbid) broken on your site and simply leave without informing you of it? They just clicked away from your site and took their business elsewhere.

When was the last time you tried all the links or tested those forms? Do you know what your site looks like on a mobile device? Or how it works in different browsers?

A periodic "expert site review" is often helpful. It can provide a fresh, outside perspective from a authority on website design, navigation, and usability. Plus a site review can help you not only ensure that your site is working and usable, but that it is optimized to generate the results you want - more traffic, more sales, more conversions.

Get your site to the "doctor." Most of the time great improvements can be made, without major surgery.