Design for the poor
Found this interesting article that proposes that most of the Internet users are either Time Rich (wasting time) or Time Poor (trying to accomplish something quickly).
In most businesses, you want to assume your customer is "Time Poor." Design your website to save them time, make things easy to find, and make tasks easy to accomplish.
Labels: user experience, web design
posted by Alan Evans at
5:45 PM
1 Comments:
Actually, what you need to do is convince people that they have just enough time to do stuff, even if they thought about it rationally they really don't. The reason TheSabre is so friggin' addicting is that it only takes a few seconds to check the boards. Next thing you know you waste fifteen minutes you don't have writing posts and stuff. It is no different than people who smoke even if rationally they shouldn't. However, they have just enough resources (time and money) that they think they can afford to do it, even if rationally they can't. It doesn't have to be subversive. It is just about making your product appear more valuable and/or less expensive than it really is.
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